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Show d:.1: 53 a pi.. not e'"1:7 BPW er in th. stat. wORiftg guarantee that it lOU. wear I ce.a S1ve 10U .. in elad, ... fOur. ph, you will meet good tt'"iends wherever lOU go, lun<irtd$ flf l3PW mem.bers allover Amerie·a, will back up my 'at bome c,r abroad. lNuantee• yo pin 1$ one Qf lOv belt element.s of yom" public relatione. Do the lIKE on )"QUI' pia is telling 10u an &U wbo you lcaow that on the p11. that BFW ''Women WhJ'? and \U18il"aid". womaa is to CaJ,l tace the fig:ure problems or eacb day "Straight forward. To be Because"w. wom,an are tbirUdt-lg women.. put };)est ettos.tQJmard J be$t effofts are your ,Sttzanna Ka.1 ana, at\$ndant at Public Pi Wot'kshop ber S$$ best thinking a p\$lic relation$o . Relations -Work.shop, Nat1Qn&l B.P.W. Convention, Wa.sh.1llgtQ.n., D.C. July 28, 1965 --- TIPS Pal EFfECTIVE PUBtICtft Gwen Dobson Women's Editor The Evening Star Wasbil8 ton, D. c. 1. a.bmit double.spaced typed copy and in sufficient time for publication. 2. Do not submit· minutes of your .mee-tiag, as 8'ft ... adve-rti8ing ··agency migh.t. Try to present your copy 'Put the puach at the beginning to capture·the busy editors'·8ttention. 3. N"spwper space is preciou.. Your copy ·dll .according to its CENERAL. interest.. pt'Obably be "played" A paper should not have to function"as your conesponding secretary. It must think 1n terms f of "outside" ·interest not 4. Do think outside your . just tbat of the membecsblp organization. the merit of your space request. .. Judge. s harshly a8 possible, Ot&edset you might ehip away at.your space and suffer a· shortage of attentioo on a large project. S. If.you do have a benefit event ·or wOTtlh11e project your to . 6. And thoughts •• promote it. kncn.., all the angles ••• and be ••• qrganize prepared with ideas Dontt expect the editor to do your thinking • finally, after your initial visit with the editor, try to avoid office vbtta auet \olhen phoning ••• be brief and to the point. |
