Contents

Page575

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Title UPA A Century Later
Subject Newspapers; Newspaper publishing; Journalism
Creator Utah Press Association
Publisher Utah Press Association
Contributors Cornwell, J. M.
Date 1996
Type Text
Format image/jpeg
Identifier PN4844.U8 U8 1996
Source Original Book: UPN A Century Later
Language eng
Rights Management Digital image copyright 2005, University of Utah. All rights reserved.
Holding Institution University of Utah
Source Physical Dimensions 14 cm x 21.5 cm
Metadata Cataloger Kelly Taylor
ARK ark:/87278/s6319w0z
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416710
Reference URL https://collections.lib.utah.edu/ark:/87278/s6319w0z

Page Metadata

Title Page575
Description THE UTAH NEWSPAPER HALL OF FAME ings, conventions and entertainments were visited. J.M.K. politely worked his way into many agricultural organizations: The Bee Keepers, the Utah Horticultural Society, the Sugar Beet Growers and the Canning, Crops, Poultry and Livestock groups. And then into the Utah State Farm Bureau, where he became secretary, helping in that position to organize the American Farm Bureau. He succeeded in getting many of these groups to name the Farmer their official organ and when this was accomplished, their membership lists were added to his circulation. By then, J.M.K. had let printer's ink get into his blood and decided to stake his future on his publications -- the Farmer and the newspapers. The Banner, along the way, had picked up a pair of fellow travelers, the American Fork Citizen and the Pleasant Grove Review. J.M.K.'s mercantile store was closed and in succession all his other interests were sold or closed. He began spending full time in the printing and publishing field. The Farmer became the apple of Kirkham's eye and he felt he had to find a way to make more time for this publication. So in 1914 he sold Alpine Publishing Company, which was the printing plant, and the local papers to the Lorenzo Gaisford family of American Fork. From that time until the Farmer was moved to Salt Lake, it was printed by the Gais-fords as a commercial job. Circulation of the Farmer kept coming in much faster than the advertising necessary to justify it. So J.M.K. took off to the home offices of logical advertisers and their advertising agencies, regardless of where they were located in the United States. Armed with facts, pictures and charts, he made trips to both the east and west coasts to sell Utah and the Deseret Farmer. Predictably, the trips began to pay off. Schedules increased in frequency and in size. Halves, pages and center spreads made their appearance. This called for additional help in all departments of the paper. The increased revenue made it possible for the older of his nine children to attend college or go on missions - all at the same time. 575
Format image/jpeg
Identifier 581-UPA_Page575.jpg
Source Original Book: UPA A Century Later
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416586
Reference URL https://collections.lib.utah.edu/ark:/87278/s6319w0z/416586