Contents

Page144

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Title UPA A Century Later
Subject Newspapers; Newspaper publishing; Journalism
Creator Utah Press Association
Publisher Utah Press Association
Contributors Cornwell, J. M.
Date 1996
Type Text
Format image/jpeg
Identifier PN4844.U8 U8 1996
Source Original Book: UPN A Century Later
Language eng
Rights Management Digital image copyright 2005, University of Utah. All rights reserved.
Holding Institution University of Utah
Source Physical Dimensions 14 cm x 21.5 cm
Metadata Cataloger Kelly Taylor
ARK ark:/87278/s6319w0z
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416710
Reference URL https://collections.lib.utah.edu/ark:/87278/s6319w0z

Page Metadata

Title Page144
Description UTAH PRESS ASSOCIATION Two years later he purchased the Post and merged it with the Herald. Within five months of the May, 1924 merger, he sold the paper to W. H. Hornibrook, who changed the name to The Evening Herald, added United Press International wire services and launched a successful campaign that doubled circulation. The Hicks brothers were just beginning to departmentalize the editorial content of The Post when they sold to Rodgers, and it was probably Nephi Hicks who continued the trend when he became county editor of The Evening Herald. But it was Hornibrook who initiated a women's page and the paper's first page dedicated to editorials. He was developing a sports page when he sold the paper to the Scripps-Canfield Newspaper Group on September 14, 1926. Scripps-Canfield subsequently evolved into several different newspaper chains including the Scripps League, the current owner of The Herald, with headquarters in Herndon, Virginia. Under the new, out-of-state ownership, resident managers, and later, resident publishers, were named by Scripps to handle the daily operation of the paper. N. Gunnar Rasmuson was the first manager and editor, serving from 1926 to 1929. Sports became a regular major feature, and an "Extra" on the Jack Dempsey-Gene Tunney fight sold more than 1,200 copies. The defeat of Dempsey, a fighter with Utah ties, was a blow to readers. Rasmuson ran one of the largest headlines ever to appear in The Herald, a seven-column, two-and-a-half-inch banner touting Babe Ruth's three home runs for the Yankees against the Cardinals to even the World Series at two games each. Color comics became part of the paper under Rasmuson's leadership, and he instigated more thorough coverage of local news and devoted more pages to the women's section. A Herald subscription in 1928 cost 45 cents a week or $5 per year, delivered by carrier. The price remained unchanged for 14 years. 144
Format image/jpeg
Identifier 153-UPA_Page144.jpg
Source Original Book: UPA A Century Later
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416155
Reference URL https://collections.lib.utah.edu/ark:/87278/s6319w0z/416155