| Show UTAH PRESS ASSOCIATION Two years later he purchased the Post and merged it with the Herald Within five months of the May 1924 merger he sold the paper to Hornibrook who changed the name to The Evening Herald added United Press International wire services and launchedsuccessful campaign that doubled circulation The Hicks brothers were just beginning to departmentalize the editorial content of The Post when they sold to Rodgers and it was probably Nephi Hicks who continued the trend when he became county editor of The Evening Herald But it was Hornibrook who initiatedwomenpage and the paper first page dedicated to editorials He was developingsports page when he sold the paper to the Scripps-Canfield Newspa per Group on September 14 1926 Secripps-Canfield subsequently evolved into several different newspaper chains including the Scripps League the cur rent owner of The Herald with headquarters in Herndon Virginia Under the new out-of-state ownership resident managers and later resident publishers were named by Scripps to handle the daily operation of the paper Gunnar Rasmuson was the first manager and editor serving from 1926 to 1929 Sports becameregular major feature and an Extra on the Jack Dempsey-Gene Tunney fight sold more than200 copies The defeat of Dempsey fighter with Utah ties wasblow to readers Rasmuson ran one of the largest headlines ever to appear in The Herald seven-column two-and-a-half-inch banner touting Babe Ruththree home runs for the Yankees against the Cardinals to even the World Series at two games each Color comics became part of the paper under Rasmuson leadership and he instigated more thorough coverage of local news and devoted more pages to the womensection Herald subscription in 1928 cost 45 centsweek or per year delivered by carrier The price remained unchanged for 14 years 144 Digital image 2005 Marriott Library University of Utah Al rights reserved |
