Contents

Page168

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Title UPA A Century Later
Subject Newspapers; Newspaper publishing; Journalism
Creator Utah Press Association
Publisher Utah Press Association
Contributors Cornwell, J. M.
Date 1996
Type Text
Format image/jpeg
Identifier PN4844.U8 U8 1996
Source Original Book: UPN A Century Later
Language eng
Rights Management Digital image copyright 2005, University of Utah. All rights reserved.
Holding Institution University of Utah
Source Physical Dimensions 14 cm x 21.5 cm
Metadata Cataloger Kelly Taylor
ARK ark:/87278/s6319w0z
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416710
Reference URL https://collections.lib.utah.edu/ark:/87278/s6319w0z

Page Metadata

Title Page168
Description UTAH PRESS ASSOCIATION Stahle moved it from Hurricane to St. George, added a Cedar City office and extensive circulation in Washington, Iron, Garfield, Beaver and Kane counties, covering 10,000 homes. Marilyn Brown, whose husband, Ben, was Errol and Myrlan's brother, was the sole staff member. News and advertising which she collected were shipped overnight to Bountiful for typesetting and printing. The completed paper was then returned to St. George and mailed third class. Soon typesetting equipment was purchased and Marilyn began sending camera-ready pages to Bountiful. The paper's name was changed in 1973 to the Spectrum, which its publisher felt most fittingly represented the newspaper and the area. In its first 18 months three general managers, Bill Cooper, David Burell and Andy Brown, had been at the helm. In July, 1973 John Rogers assumed the position, the paper gained stability and began to grow. Its local competition at that time included weeklies in St. George and Cedar City, the two Salt Lake City dailies and two Las Vegas dailies. Stahle believed if he was given three years without his competitors going to a TMC (total market coverage) program, the Spectrum could become the newspaper of southern Utah. Gaylen Jackson succeeded Rogers as general manager in 1975 and was followed by P. Larry Stahle, brother of the publisher. In 1976 Rogers returned briefly to assist in implementing the daily conversion, leaving after that had taken place. Stahle recalls he hadn't given much thought to going daily until Gary Nieleman of United Press International told him rumor had it the Review-Journal of Las Vegas was going to bring a daily to St. George. He reasoned if that seemed like a good idea to the Review-Journal, it was a good idea for the Spectrum and so the daily was born. In preparation, a four-unit Goss Community press was moved from Bountiful to St. George. The staff had grown to 10 when management again reverted to John Rogers in 1977. With the 5-day daily, published on Sunday and from Tuesday through Friday, came two editions; one for St. George, 168
Format image/jpeg
Identifier 177-UPA_Page168.jpg
Source Original Book: UPA A Century Later
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416179
Reference URL https://collections.lib.utah.edu/ark:/87278/s6319w0z/416179