Contents

Page240

Update item information
Title UPA A Century Later
Subject Newspapers; Newspaper publishing; Journalism
Creator Utah Press Association
Publisher Utah Press Association
Contributors Cornwell, J. M.
Date 1996
Type Text
Format image/jpeg
Identifier PN4844.U8 U8 1996
Source Original Book: UPN A Century Later
Language eng
Rights Management Digital image copyright 2005, University of Utah. All rights reserved.
Holding Institution University of Utah
Source Physical Dimensions 14 cm x 21.5 cm
Metadata Cataloger Kelly Taylor
ARK ark:/87278/s6319w0z
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416710
Reference URL https://collections.lib.utah.edu/ark:/87278/s6319w0z

Page Metadata

Title Page240
Description UTAH PRESS ASSOCIATION the press on which the plates were mounted was still one designed for letterpress, the Goss Mark 4. Acid-etched zinc plates were utilized, along with several brands of plastic-coated photo sensitive plates. "We tried, or studied, a number of methods to make our presses print 'near offset,1 but never with great success," Brennan recalls. "We could say we printed great letterpress, but great letterpress printing is not what the advertising customers of the '80s and '90s were looking for." So it continued until 1978, when a Gross Metro press was installed and portions of the two papers were printed by the offset process. The paper produced with this mixture of offset and letterpress only emphasized the difference in reproduction because the offset version was sharper and cleaner. "Under more and more pressure to print all our copies and all our ads on our Metro offset press, we knew we needed to find more offset capacity or a better way to print letterpress," Brennan continues. "We were not able to find a conversion for our letterpresses that worked as well as offset and the conversions ended up being nearly as expensive as new offset presses." A master plan developed in 1988 brought about a decision to change entirely to offset and to retain the printing plant in its longtime location. It necessitated operating the old plant while a complete new one was built inside the old shell. NAC's president today is Dominic Welch, who was then in charge of NAC's accounting. He described the change-over in these terms, Brennan remembers: "You're either crazy to attempt this or it's a case study in good planning and management." It was the latter. NAC's papers are printed on three Goss 10-unit presses with extensive color facilities. One of the three is the original Metro, reconfigured to operate with the two new Goss Headliners. Atex, III and other computer and scanning equipment provides the bridge from input directly to offset plate. Printing observers rate the Trib and the News among the nation's best-looking daily papers. 240
Format image/jpeg
Identifier 248-UPA_Page240.jpg
Source Original Book: UPA A Century Later
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416251
Reference URL https://collections.lib.utah.edu/ark:/87278/s6319w0z/416251