| Show PRESS UTAH ASSOCIATION During this time too the Spectrum redefined its market narrowing the focus to the I-15 corridor from Beaver toMesquite Nevada and the area along Highway 89 from Panguitch to Kanab The Richfield bureau was closed in 1994 The paper underwentminor identity change in 94 when Daily was dropped from its name Management feltit reflectedless cluttered front page appearance -and recognized that the Spectrumdaily status waswell-known fact which didnrequire repeating on its masthead Readership has grown into the 21 000 range with focus on quality circulation in the Cedar City and St George areas Record profitability and new highs in revenue and circulation were experienced in 1994 and employment rose tofull-time equivalent of 105 early in 1995 New press equipment automatic inserting machines and production facility midway between St George and Cedar City are in the paperlongrange planning The Spectrum continues to be an important member of the dozens of communities it serves Sponsorship of the 10K race is emphasized and by 1995 it was attracting more than 225 runners on its course from Snow Canyon to the city of Ivins Numerous other projects are sponsored or co-sponsored ranging from the annual Cancer Society golf tournament to local art festivals In recent years the paper playedkey role in the renovation of the St George Opera House now known as the Pioneer Center for the Arts the Tuacahn development the Utah Shakespearean Festival Dixie Care and Share and the United Way In 1994 the paper was named the General Excellence winner by the Utah-Idaho-Spokane Associated Press organiza tion and in 1995 won the same award from Utah Press Association Numerous reporters photographers and editors have been individually honored as well Population of the area the Spectrum serves had swollen to about 110 000 by early 1995 and was continuing to lead the state in growth-rate 172 Digital image 2005 Marriott Library University of Utah Al rights reserved |
