Update item information
Title UPA A Century Later
Subject Newspapers; Newspaper publishing; Journalism
Creator Utah Press Association
Publisher Utah Press Association
Contributors Cornwell, J. M.
Date 1996
Type Text
Format application/pdf
Identifier PN4844.U8 U8 1996
Source Original Book: UPN A Century Later
Language eng
Rights Management Digital image copyright 2005, University of Utah. All rights reserved.
Holding Institution University of Utah
Source Physical Dimensions 14 cm x 21.5 cm
Metadata Cataloger Kelly Taylor
ARK ark:/87278/s6319w0z
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416710
Reference URL

Page Metadata

Title Page172
Description UTAH PRESS ASSOCIATION During this time, too, the Spectrum redefined its market, narrowing the focus to the 1-15 corridor from Beaver to Mesqu-ite, Nevada and the area along Highway 89 from Panguitch to Kanab. The Richfield bureau was closed in 1994. The paper underwent a minor identity change in '94 when "Daily" was dropped from its name. Management felt it reflected a less cluttered front page appearance - and recognized that the Spectrum's daily status was a well-known fact which didn't require repeating on its masthead. Readership has grown into the 21,000 range with focus on quality circulation in the Cedar City and St. George areas. Record profitability and new highs in revenue and circulation were experienced in 1994 and employment rose to a full-time equivalent of 105 early in 1995. New press equipment, automatic inserting machines and a production facility midway between St. George and Cedar City are in the paper's long-range planning. The Spectrum continues to be an important member of the dozens of communities it serves. Sponsorship of the 10K race is emphasized and by 1995 it was attracting more than 225 runners on its course from Snow Canyon to the city of Ivins. Numerous other projects are sponsored or co-sponsored, ranging from the annual Cancer Society golf tournament to local art festivals. In recent years the paper played a key role in the renovation of the St. George Opera House, now known as the Pioneer Center for the Arts, the Tuacahn development, the Utah Shakespearean Festival, Dixie Care and Share and the United Way. In 1994 the paper was named the General Excellence winner by the Utah-Idaho-Spokane Associated Press organization and in 1995 won the same award from Utah Press Association. Numerous reporters, photographers and editors have been individually honored as well. Population of the area the Spectrum serves had swollen to about 110,000 by early 1995 and was continuing to lead the state in growth-rate. 172
Format application/pdf
Identifier 181-UPA_Page172.jpg
Source Original Book: UPA A Century Later
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416183
Reference URL