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THE OFFSET REVOLUTION "The Green Monster refused to print two sheets in a row. After struggling mightily until about 3 a.m., by which time we were knee-deep in crumpled newsprint, and having ruined about 2,000 sheets to get 150 through the press, we gave up, called Russ Innes in American Fork and begged for help. We drove our negs up to him and he roused his crew out at 4 a.m. and we printed on his Goss web -- and we somehow made the 7 a.m. post office deadline." Single sheet production was obviously out of the question for larger publications. Printing units linked in tandem to reproduce on a continuous roll of paper were what was needed to make offset a viable option. Such a concept wasn't truly innovative since letterpresses with that capability had come into use 'way back when the Civil War was ending. William Bullock devised such a machine in 1865. Actually, Richard THOUGH IT WASN'T among the earliest to install a web offset press, the Richfield Reaper did choose one of the most popular units, the Goss Community, when the move was made in January, 1973. Hal Bradley was the first pressman. 225 |