Contents

ChapterTwelve-Page223

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Title UPA A Century Later
Subject Newspapers; Newspaper publishing; Journalism
Creator Utah Press Association
Publisher Utah Press Association
Contributors Cornwell, J. M.
Date 1996
Type Text
Format image/jpeg
Identifier PN4844.U8 U8 1996
Source Original Book: UPN A Century Later
Language eng
Rights Management Digital image copyright 2005, University of Utah. All rights reserved.
Holding Institution University of Utah
Source Physical Dimensions 14 cm x 21.5 cm
Metadata Cataloger Kelly Taylor
ARK ark:/87278/s6319w0z
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416710
Reference URL https://collections.lib.utah.edu/ark:/87278/s6319w0z

Page Metadata

Title ChapterTwelve-Page223
Description CHAPTER TWELVE The "Offset Revolution" In the early 1960s, interest of newspaper publishers across the land focussed on the attractive possibilities of an old process - offset printing. But no more than a handful even suspected how it would eventually change production methods. Few had given even passing note to the January 22, 1937 emergence of the News in Mount Vernon, New York as an offset product. Only an isolated visionary here and there observed the December, 1939 introduction of the Opelousas, Louisiana Daily World as an offset paper. Perhaps a few other far-sighted newsmen would have converted their publications in that era had not the advent of World War II curtailed newspapers exploring offset's possibilities. After the war, some commercial printers, many of them also publishers of small-town community newspapers, began to use offset on sheet-fed presses. When done with skill, it was of better quality than well-produced letterpress printing. Among its advantages was the elimination of engraving for halftones and special art. But in its early stages, before the advent of phototype, offset required good proofs of the hot metal type it contained and consequently makeup of the job was somewhat similar to the preparation process for printing by letterpress. Offset was actually an old idea. Like its precursor, lithography, it's based on the fact that grease and water don't mix. Alex Senefelder, a German inventor, turned that physical principle into the lithographic printing process in 1798. He used stones as a printing surface since his idea was slightly earlier than the first crude presses. Actually, the two came about in nearly the same time frame, but linking them together was not an overnight occurrence. During nearly two subsequent centuries of development, evolution of the science, including sophisticated presses, has led to today's combination 223
Format image/jpeg
Identifier 231-UPA_ChapterTwelve-Page223.jpg
Source Original Book: UPA A Century Later
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416234
Reference URL https://collections.lib.utah.edu/ark:/87278/s6319w0z/416234