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Title UPA A Century Later
Subject Newspapers; Newspaper publishing; Journalism
Creator Utah Press Association
Publisher Utah Press Association
Contributors Cornwell, J. M.
Date 1996
Type Text
Format application/pdf
Identifier PN4844.U8 U8 1996
Source Original Book: UPN A Century Later
Language eng
Rights Management Digital image copyright 2005, University of Utah. All rights reserved.
Holding Institution University of Utah
Source Physical Dimensions 14 cm x 21.5 cm
Metadata Cataloger Kelly Taylor
ARK ark:/87278/s6319w0z
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416710
Reference URL

Page Metadata

Title Page512
Description UTAH PRESS ASSOCIATION Add to this the fact the year 1935 was at the depths of the nation's Great Depression, when it seemed hardly anyone had any money and businesses were struggling and going broke almost every day. Put all these things together and the odds against success anyplace -- in business or home -- would be overwhelming. But Rula's character was molded of something different than that of the run-of-the-mill person. Picking up the pieces of what seemed a shambles, she methodically, even good-naturedly and perhaps the most important of all ~ honestly - set out to do what had to be done. In 1935 the Reaper was ordinarily an eight-page edition going to some 900 subscribers. Four employees were on the payroll and business was bad. In 1935, the Reaper's gross sales were $15,000. It took fifteen years to pay off the note on the paper, then situated in a rented building on Richfield's South Main Street. While she began with little or no knowledge of how to run a business ~ especially a newspaper - Mrs. Fuellenbach knew the only way to be successful was to work at it. She began to find out what a newspaper was all about. She learned bookkeeping, business management and how to meet a payroll --tasks which many found impossible during the Depression. She often said, "You can do it if you take one day at a time." Perhaps the feature which set her apart from so many other business people was her compassion, her understanding and her genuine interest in people. If there was anyone who didn't like Rula J. Fuellenbach, it was because they didn't know her. Her calm, collected manner seemed to put people at ease, and with such genuine, honest concern for others, she became more than just another business figure on the community's Main Street. The business thrived - although it was always an uphill struggle like that of most businesses during the Depression. When eldest son Maurice became a member of the Reaper staff, it was a great day for Rula. In addition, son Chester was studying journalism at Brigham Young University and though 512
Format application/pdf
Identifier 518-UPA_Page512.jpg
Source Original Book: UPA A Century Later
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416523
Reference URL