| Show UTAH PRESS ASSOCIATION better advertise and publicize his store and other activities The entire development of Kirkhamnewspaper career came inbroughtinterested though hisM lishing but step-by-step progression by which each action result prompting another action While he was in the improvement of his weekly newspapers primary focus was soon in another direction had no experience whatever in printing and pubthat wasnan insurrmountable obstacle to him Nor were the others he encountered One of his first discoveries now that he hadweekly newspaper andprinting plant in his possession was that typesetting was done by the tediously slow hand-set process So he bought Lehifirst Linotype And though the press could be manually turned he soon motorized it As he bought additional equipment he suddenly needed more room so he builtsizeable addition on the James Kirkham Building new press soon came to town along withfolder power cutter stitchers and all the other machin ery needed in an up-to-date printing plant And he then found himself withcomparatively modern facility far more than was needed to produce the Banner and its commercial work and nothing for it to do In looking around he came across an agriculturally-oriented magazine the Deseret Farmer which had been established in 1904 and was owned and published by Dr John Widstoe Taylor Merrill Franklin Harris and others He bought an interest in the firm Soon with the consent of his fellow owners publishing and printing of the Farmer was moved to the Lehi plant Things quickly began to boom -especially on the Farmer One by one he bought out his partners and became owner publisher editor and manager Circulation at the time of the original purchase was less than000 Later on at its peak the Farmer was mailed to more than 27 000 subscribers This big circulation gain came about through strenuous mail campaigns directed to prospective subscribers for at first no circulation solicitors were placed on the road The State Fair and all County Fairs were covered and all agricultural meet 574 Digital image 2005 Marriott Library University of Utah Al rights reserved |
