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Title UPA A Century Later
Subject Newspapers; Newspaper publishing; Journalism
Creator Utah Press Association
Publisher Utah Press Association
Contributors Cornwell, J. M.
Date 1996
Type Text
Format application/pdf
Identifier PN4844.U8 U8 1996
Source Original Book: UPN A Century Later
Language eng
Rights Management Digital image copyright 2005, University of Utah. All rights reserved.
Holding Institution University of Utah
Source Physical Dimensions 14 cm x 21.5 cm
Metadata Cataloger Kelly Taylor
ARK ark:/87278/s6319w0z
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416710
Reference URL

Page Metadata

Title Page227
Description THE OFFSET REVOLUTION papers had ever experienced, it was still slower than the high speeds achieved with letterpress by larger papers. For that reason, the offset revolt in Utah, just as it did across the nation, developed in smaller plants rather than metropolitan dailies. It was by no means an uninterrupted groundswell. Most publishers took a "wait and see" position, allowing more adventurous pioneers to experiment. Those long attuned to Linotypes and sheet-fed cylinder presses argued that the cost factor negated any gains they might experience from the change. They contended that setting hot type on machines they'd long since paid for required only occasional purchases of lead, which could be re-melted an unlimited number of times. Cold type, on the other hand, demanded not only an up-front equipment investment but constant purchases of tapes and photographic elements which were used only once. Nevertheless, by the early '60s, Utah's community journalists had read and heard enough pro's and con's to want expert advice. Several of them were in attendance at a Western States Graphic Arts educational seminar at Hotel Newhouse in October, 1961, where thought-provoking statistics were cited. Michael H. Bruno, research director for the Lithographic Technical Foundation told the audience numbering more than 150 that "about 1,000 weekly newspapers are being printed on offset presses and 500 more are expected to convert in 1962." Additional stimulus toward offset came from Staley McBrayer, publisher of the Arlington, Texas Daily News Texan, who occupied a featured position on the association's 1962 Winter Convention program. He contended his plant was composing full pages for as little as $5 and production savings of 25% or more had been experienced with the new process. The concept had swept through central Texas with sufficient emphasis, McBrayer said, that 15 smaller weeklies and semi-weeklies, along with four dailies, were coming off the 4-unit Vanguard V-15 press in his plant. 227
Format application/pdf
Identifier 235-UPA_Page227.jpg
Source Original Book: UPA A Century Later
Setname uu_upa
Date Created 2005-05-10
Date Modified 2005-05-10
ID 416238
Reference URL