| Show UTAH PRESS ASSOCIATION demand for new cars with emphasis and accompanied their production with energetic ad campaigns Limited to the used car market since the outset of 1942 Americans were starved for new vehicles NAS gradually separated from National Editorial Association todayNational Newspaper Association merged with APA and changed its name to Weekly Newspaper Representatives With the 1961 decision to represent small dailies as well WNR became American Newspaper Representatives which it is today In 1965 ANR purchased Greater Weeklies Changing advertising approaches kept ANR from reaching the magnitude it might ve achieved The emergence of colorful magazines offering attractive ad capabilities bit into the national market Television toddling baby of the 50s grew with astonishing speed in the following decades and also absorbed sizeable portions of ad budgets How swiftly the pattern of advertising placement changed is evidenced byquote from the April 1956 Utah Publisher Printer column of then-USPA president Max Warner which read Pete Moore Dodge advertising manager made this comment recently whichthought was very significant It is our conviction that month in and month out year in and year out the hometown newspaper still stands today as the basic number one medium for our dealers advertising decade later great deal of automobile advertising that of Dodge and other major manufacturers had fled to television leaving butfragment in the weekly press Significantly less thanyear after that Wilbur Peterson of the University of Iowajournalism school warned Weekly newspapers aswhole have never donevery satisfactory or anywhere near complete job of promoting themselves even though this is what they preach to their customers week in and week out Many of them probably most of them have been too busy to tell the story of their own qualities and accomplishments to the public and the advertisers they serve Many either write no advertisements selling themselves or else very poor 256 Digital image 2005 Marriott Library University of Utah Al rights reserved |
