| Show UPA FUNCTIONS -THEN AND NOW approach appealed to agencies and those based in Utah were generous with schedules particularly promoting the stateutilities railroads and banks Publishers realizedgreat deal of advertising space through their joint effort and the associa tionshare of the revenue enabled it to pay each newspaperdues in the state association and for many years the national one as well The Utah sales approach had been preceded by publishers in other states who were sufficiently far-sighted to forecast the end of World War II would be accompanied by an outburst of manufacturing myriad products designed to quench the publicappetite for something new Americans had seen the nationindustrial might focussed entirely on needs of the war When it came to an end the depressionthing of the past and the economy stimulated by long-time virtual 100 employment the buyers would have dollars and the manufacturers would have something to sell In anticipation delegates to the June 18-20 1943 Nation al Editorial Association convention in Cincinnati Ohio formulated plans for Advertising Service Inc as an arm of the nationwide affiliation of principally less-than-daily papers At that time national advertising in weeklies was almost exclusively in the hands of two organizations -American Press Association and Greater Weeklies Though its boiler plate distribution was gradually losing subscribers Western Newspaper Union was also an advertising outlet since its preprint service carried no small amount of national linage Needless to say APA and GW particularly wagedstrenuous battle with the upstart NEA-based sales agency which soon was givendifferent name NAS National Advertising Serv ice Though it was struggling NAS was in place when the armistice came and offered an agency serving many though by no means all of the nationweeklies Included were several in Utah One of the greatest onslaughts of post-war advertising came from automobile manufacturers They responded to the 255 Digital image 2005 Marriott Library University of Utah Al rights reserved |
