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Show 344 Corporations can be important allies to endeavors for social change, and social movements may realize that mountains can be moved if corporations and activists join forces. Greenpeace seems to realize this, as it is not shy about its corporate alliances. In a 2010 article, Greenpeace says that it teamed up with three of the sponsors of the 2000 Sydney Olympics, Coca Cola, McDonalds, and Unilever in launching the "Refrigerants, Naturally!" campaign, which advocated for "Greenfreeze" refrigerators across commercial sectors as alternatives to environmentally destructive, climate-changing chemicals, chloroflurocarbons (CFCs) and hydroflurocarbons (HFCs). Greenpeace also allied with a company called SolarChill to use solar power as an energy resource for Greenfreeze refrigerators storing vaccines (Greenpeace, n.d.). And in 2006, Greenpeace teamed up with McDonalds to stop deforestation in the rainforest by getting the company to agree to eliminate Amazon soya from its chicken feed, which eventually led to an international moratorium on multinational traders buying soya from the Amazon rainforest. Together, these examples illustrate just a few of the possibilities that can be achieved with corporate alliances. "We're always trying to find solutions, and sometimes that means working in alliance with corporations or governments that we have criticized in the past. When business is ready to seriously tackle a problem, we are ready to join forces" (Greenpeace, 2010, para. 1). This demonstrates alertness toward our current posthuman communicative era, where humans are perhaps no longer the primary drivers of social change. Greenpeace is at least one example of where social protestors are "willing to make alliances with some of the most unlikely characters in order to bring about solutions to protect the planet" (para. 11). These, of course, are not isolated incidents. Corporations were also essential to |
