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Show 31 no attempt to address the company's wider deliberate disavowal of environmental impacts" (p. 112), and her essay points out that this is a broader corporate scheme, which is not solely limited to "green" issues, but also "pink" ones because of breast cancer pharmaceuticals' tactics of deception. For instance, the AstraZeneca corporation, which is a subsidiary of Imperial Chemical Industries and is currently one of the world's top three pharmaceutical companies, founded National Breast Cancer Awareness Month to increase profits from producing toxins involved in the breast cancer epidemic while also selling drugs to treat the illness. Indeed, AstraZeneca is a leading manufacture of the carcinogenic herbicide actochlor, among other pesticides directly associated with breast cancer (Pezzullo, 2003). As Beder (2002, 2006) and Pezzullo (2003) indicate, corporations not only readily involve their politics in social affairs, they use their resources to frame debates in ways that advance particular objectives. In some ways, this point resonates with Erving Goffman's (1974) work in Frames Analysis and the prolific work done by sociologists and communication scholars8 on the topic of frames, since much of this research indicates how stakeholders influence issues such as nuclear discourse (Gamson, 1988), social movements (Oliver & Johnston, 2005; Snow et al., 1986; Snow & Benford, 1988, 1992), 8 For instance, consider the sociological work done by scholars such as Gamson, 1988; Gamson and Modigliani, 1995; Gamson, Fireman, and Rytina, 1982; Johnston and Noakes, 2005; Klandermans, 1984; Oliver and Johnston, 2005; Snow and Benford, 1988, 1992; Snow et al., 1986; Tarrow, 1998. Communication critics have also studied how frames influence rhetorical meaning, social movements, and environmental communication, and interested readers may want to consider work done by Brulle, 2010; Brummans et al., 2008; Hansen, 1991; Iyengar, 1991; Iyengar and Kinder, 1987; Kahneman and Tversky, 1984; Killingsworth and Palmer, 2012; Lakoff, 2010; Lakoff and Johnson, 2003; McCombs, Shaw, and Weaver, 1997; Scheufele, 1999; Schwartz, 2004. |
