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Show 297 concerned about the well being of the Gulf and its impact on American employment. He speaks to audiences in a sincere tone that even trembles at times. He says, Two years ago, the people of bp made a commitment to the Gulf, and every day since, we worked hard to keep it. bp has paid over $23 billion to help people and businesses who were affected, and to cover cleanup costs. Today, the beaches and Gulf are open for everyone to enjoy, and many areas are reporting their best tourism seasons in years. We shared what we've learned with governments and across the industry so we can all produce energy more safely. I want you to know there's another commitment bp takes just as seriously: our commitment to America. bp supports nearly 250,000 jobs and communities across the country. We hired 3,000 people just last year. bp invests more in America than in any other country. In fact, over the last five years, no other energy company has invested more in the US than bp. We're workin' to fuel America, for generations to come. Today, our commitment to the Gulf, and to America, has never been stronger. Throughout the video, the music supports this moral character of bp. It is emotionally moving and inspires confidence in what bp is doing to keep America moving. The video closes with an announcement from bp that simply says: "Committed to the Gulf. Committed to America," with the bp logo in the bottom right corner of the screen. While the narrator concludes, "our commitment to the Gulf, and to America, has never been stronger," bp makes a statement alongside its logo: "Join the conversation Facebook.com/bpAmerica." The advertisement produces a persona of a humble corporate subject that selflessly gives everything it has to its employees. It shows the faces of its employees, and the screenshots of the bp logo is the face of the corporate subject. Its bright green and yellow colors illuminate the possibilities of the world and reassures publics that it is there for publics when they need it most. Again, it is not the words that matter or the logos (speech, word, logic), but the form of the argument that is most impressionable: the soft, compassionate sound of the voice, the emotionally moving music, and the images of |
