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Show 293 have special deals for the whole family…go golfing, kite boarding…or build the world's biggest sand sculpture…with the world's best sand…So come on down to Mississippi…Get yourself down to Louisiana…We'll see you in Florida…You know you wanna come to Alabama…The Gulf is America's getaway…and we are 100% ready to see you…Come on down and help make 2012 an even better year for the Gulf. In the final shot, the ad shows bp's logo before a blank screen for eight seconds with the words, "brought to you by bp" on the bottom and a concluding voice over: "Brought to you by bp and all of us who call the Gulf home." This advertisement mixes various voices that support the claim that the Gulf is back to normal. The images do much of the heavy lifting. They are inscriptions that provide evidence that the beaches, the waters, and the people are in good health. The music is affectively moving - an accordion humming along to the numerous images in a chipper and upbeat Cajun melody - and nicely complements the images. This particular advertisement is evidence that things are back to normal and that viewers should come on down and once more enjoy the beaches. Some viewers may even feel sympathetic towards locally affected communities who are working so hard to regain public confidence in their home-grown tourist industry along the Gulf of Mexico. In a second advertisement, titled "bp Gulf Coast Update: Our Ongoing Commitment," bp once again relies on beautiful, pristine images of the Gulf and its surrounding community, this time to support the argument that bp is committed to fully restoring the ecological and economic communities. There is live footage of people enjoying the beaches on a prefect blue sky day, green trees alongside a wide river (presumably the Mississippi) from a water-boat's perspective, cranes and herons in their natural habitat, shrimp boats and shrimpers in action, long shots of clean, clear beaches, fishermen, swimmers, divers, sea-kayakers, sky views of swarms of tourists on the beach |
