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Show 331 corporate subjectivity is a horizontal achievement that is both organic and creative. Despite what some may believe, corporations do not exist as hierarchical subjects that function as a Hobbsian leviathan would: through order-words, political commandments, and top-down communication that secures social order. They have CEOs and maybe a board of directors, but these individuals do not act as authoritarian leaders, or sovereign ventriloquists, such as kings, queens, tsars that govern a corporate image of thought; corporations are comprised of networks, assemblages, rhizomes that garner subjective force through a relational sociology that occurs on the ground among swarms of ontologically egalitarian objects. Stockholders, publics, governments, communities, legalists, images are just a few of the actors that have become part of the corporate subject's networked assemblage. As alliances that organically and creatively build networks that give corporations subjective force, these objects actively spread across fields of immanence to build corporate networks. This is why corporations cannot be interpreted through hermeneutics of depth, psychoanalyses, or even Marxist criticisms: corporations are always different, always moving, always immanent. They exceed structures of representation, which for too long have reduced all the interesting objects of the world to atomistic packages of meaning that can be judged. Since corporate subjects proliferate along flattened lines of consistency through relations, there is no signification to be discovered, only differences and repetitions of rhythms and consistencies, styles and performances, speeds and intensities, which all depend on the sensational and instinctive force of the assemblage to maintain its network. |
