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Show 205 The second billboard is titled "We're part of something bigger: Kennecott Utah Copper" (emphases added). In the background is an Aspen tree with orange, Autumncolored leaves. The text reads, "The Oquirrh Mountains, which you see across the Salt Lake Valley, have a rich history." It then goes on to detail the history of productivity at the mine, which Kennecott Utah Copper has operated since 1903. Rio Tinto has only owned the mine since 1989, but its close alliance with Kennecott makes it a local industrial enterprise that is still part of the local community. As such, it values transparency. This is why it asks the RSL fan to "Look through the viewers" to "see a variety of our operations, each with a role in taking ore from the mine to market." It also values a sustainable economy by using "cutting edge technology to save and produce energy, reduce greenhouse gas emissions, expand…operations and stay competitive in a global market," and continues to prioritize "the highest safety standards." "After all," the sign continues, "our employees are your friends, neighbors and family members." Readers are also encouraged to "take a closer look" at the mine in person by going to the Bingham Canyon Mine Visitors Center and getting a feel for "the impressive scale of the mine" and interacting with its "educational exhibits." Plus, the proceeds collected from visitors benefits Utah charities. The third billboard is a picture of an employee planting tree seedlings in the Oquirrh Mountains. It is titled, "We're part of something bigger: Our commitment to sustainable development" (emphasis added) (see Figure 4.17). This sign says, "Rio Tinto's commitment to the Salt Lake Valley is big. We think big. We generate big innovations, and we make big contributions to the community. And, yet, we're part of something even bigger." Indeed Rio Tinto is part of something bigger. It is involved in |
