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Show 203 The blend of large and small font makes the visual experience of copper counter fun and exciting; however, during the soccer match, nobody is paying attention to this list of products made possible by copper. They are paying attention to the match on the field. Even if they were interested in learning about all these products, and reading the subscript that details the necessity of copper to everyday life, the RSL fan would have a difficult time apprehending the coherency of the text because of all the food scraps, plastic cups, and bodies that are using the counter (see Figures 4.13, 4.14). Rio Tinto is a mundane citizen-subject that just wants to be part of the RSL experience. Sure, fans may catch fragments of these images when they look down to grab their beer or nachos, but the utility of the countertop is what is most important. Rio Tinto is merely part of the background. This importantly associates Rio Tinto with service, convenience, and consumption, in addition to the emotional attachment that the RSL fan has with the main events happening on the field. If the RSL fan is interested in reading more about Rio Tinto and the Bingham Canyon Mine, all she has to do is look behind her, toward the mine, and the RSL fan can read about Rio Tinto's commitment to the community or take in the visual magnitude of the Bingham Canyon Mine behind the city lights. This is one of the few places inside the stadium where soccer fans can see the Bingham Canyon Mine, and Rio Tinto Kennecott has made it easy. It has provided two small stairs that climb to the top of the stadium's three or four foot wall so that the interested RSL fan can "take a closer look" at the Bingham Canyon mine through a viewscope aimed at the Oquirrh Mountains (see Figures 4.15 and 4.16). The mini staircase is separated by about 15 feet, between and beside them are |
