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Show 3 concentrate on methods to inform the public about water conservation. Economic incentives attempt to adjust the cost of water to reflect its scarcity, and encourage water conservation through monetary incentive. Water conservation programs tend to involve aspects of all of these categories. Therefore, it is also important to determine the effectiveness of agency programs. This evaluation will be based on a balance of several measures of effectiveness. The first is the agency's ability to meet its own goals. Secondly, the actual proportion of water conserved by each program. The budget that an agency delegates to water conservation programs will also provide a measure of the effectiveness. Finally, public awareness of water conservation programs is an additional measure of program effectiveness. To address this issue I used two major water providers in Salt Lake Valley, the Salt Lake City Department of Public Utilities and Jordan Valley Water Conservation District. Salt Lake City and its surrounding communities within the Salt Lake Valley have faced increasing concern over water resources in the past five years ( Burton, 10/ 01/ 03). These agencies together serve most of the population in Salt Lake Valley ( Appendices 1,2). I examined their internal structure and characteristics as well as external position in the public and political setting to determine what factors influenced their resulting water conservation programs. Each agency's water conservation director was interviewed. Additionally, I reviewed literature distributed by the agency, as well as each agency's website describing both the agency in general, and their water conservation programs in particular. Finally, I reviewed newspaper articles ( both |