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Show Z+97 were approached this week to either sponsor or subsidize the telecasting of the football gameso The distributors at that time were interested and have since attempted to secure from their manufacturers financial aid to make it possible for them to bring these events to the public. Several of the manufacturers have replied bluntly that they will have no part in such a promtion because of the excessive costs and the limited advertising value at the present time: ' Our purpose in approaching you on this important matter is to persuade you and the University Athletic Council, if we can, to reconsider the whole matter and further no» gotiate with the interested broadcasters so as to not only bring the football games but basket ball games as well to the public on a basis commmsurste- with the advertising value so it would be attractivefor a commercial organization to sponsors It is the opinion or this Assassin that the . 'telecasting of these guess would cake a great contribution , toward stimulating public interest in television and a desire to own a television receiver. . v ' You remarked, pro Olpin, that the University at Utah has possibly the greatest and the most important stage for television in the state which observation we whole-=.- heartedly agree with, and it is our sincere hope that the . Athletic Council will view this approach not in what might appear a selfish interest on the part of the manufacturers, wholesalers and retailers, but as something that the University may contribute toward making television success: ful in this areas The wholesalers and manufacturers of. television receivers do not wish to suggest what price should be placed on the games; we believe this is a matter that slnuld be handled strictly between the University of Utah and the , interested broadcasters based on the economics of the propositiomo The price asked of acomercial sponsor of such . Elecihst must, 2: course, be comensurate with the advertis- g v us there -- that is entirely dependent upon the number of television sets in the market which, as stated above, number approximately 200 at the present time. - We do sincerely hope that something will come fromV this appealo We believe the telecasting of the University‘ athletic events will be intensely interesting.and would be |
