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Show L96 WMAIN EIECTRICM. ASSOCIATION 155, Union Pacific Annex Bldg Salt Lake City 1, Utah September 3, 192.8 . Dro A0 Ray. Olpin, President ‘ ‘ _ ' ' I - " _ University of Utah‘Salt LakeOity, Utah ' near Dre 01pm: This letter is being written to supplement our conversation of last Wednesday ottoman as well as to outline the Association '8 intenst in the telecasting of not only football games but basketball games as well which will be plwed here in Salt Lake City during the next few months. One of the principal aims and objectives of this Association is to foster and promote the sale of electrical appliances, labor-saving devices and electronic products, etco and to do so in a mamer that will safeguard the welfare and best interests of the consuming publico ' ‘ ,‘ V t J‘ _ f ., . Television, with all of its educational advantages and entertainment possibilities, is now available to the consuming public or this commity. Our keen interest in 4 promoting television should be evident to everyone:. It is this Association's view point that the price of One Thousand ($1000) Dollars per game, which we. understand the University Athletic Council has asked, is excessive considering its limited value to a commercial sponsor under present senditions because of the very . limited number of television installation that have been . made in this area which, at the present time, umber ape pmadmately two hundred. Even with the most aggressive sales pronntional activities, by the entire industry, it is extremely 'dmlbtml that more than 1500 sets could be sold and installed by the spring of 191.9 which would represent less than 3% saturatisn of the potential market --: hardly enough to be a significant tester as far as adversely affecting the Urnversity gate receipts are concerned. You will recall, Dr. Olpin, aw explanation that thedistrihutors and manufacturers or television receivers , |
