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Show 97 estate organizations made the trip to Bryce Canyon in 1924, and each excursion was featured prominently in the local press, which looked for opportunities 10 boost Utah's scenic qualitics. 284 Although boosting had lost the fervor that championed Zion National Park into existence, local papers continued to promote Salt Lake City as the "center of scenic America."285 The Deseret News in particular promoted Utah's attractions with a focus on Bryce and Zion canyons. The newspaper started its own version of The Saft lake Tribune's Overland Pathfinder. The "Tourfindcr" mapped and photographed Utah's landscapes for the Deseret News and published them with first-person accounts of adventures through the featured arcas. 286 Additionally, the Deseret News printed and distributed postcards featuring the canyons. Explaining the purpose of promoting these attractions, the Deseret News wrote: "Carrying out a boosting policy adopted years ago but recently prosecuted with a vigor never before equaled in the state, the Deseret News has made its first run of250,000 picture postcards illustrative of20 of the scenic wonders of Utah.',2s7 As the number of touris1s increased, so did the pressure from local government officials for residents to "sell" the state lo visitors. 288 This campaign to market landscapes 214 Sall Luke Tribune, '·Bankers Home from Meeting," June I, 1924, 24 ; Deseret News. '"Editors to V isit Bryce, Panguitch,'" Jum:27, 1924, sec. 2, 1. m Salt Lake Tribune, "Temples of Zion From Culmer Point," June 10, 1923, 14; Salt Lake Trib11ne, "Yellowstone P11rk Wonderland Open to Motorist [sic) June 20," June 10, 1923, sec. I, fourth part, 10. F. D. 13. Gay, "Off the Beaten Trails to the Water Pocket Natural Bridge: Deseret News Tourfinder Visit:. One More of Utah's Great Scenic Attractions," Deseret News, June 21, 1924, sec. 4,6. i 16 m Deserel News, " Postcards Will Illustrate Utah," July 8, 1924, 6. m Deseret News, "Story of Utah Wonders Told by Lecturer," June 2, 1924, sec. 2, I. |
