| OCR Text |
Show 28 FACILITY PROGRAMMING AND PLANNING When an arts institution is faced with building a new facility, or remodeling an existing one, it is essential that the administrator know how to collect the data which will permit the best possible use of the space. This course explores the collection of this data, it into assembling a coherent and consultants and builders. Plans of Emphasis comprehensive manner, existing arts complexes and dealing placed on the realization of an architectural production and presentation of the arts. will be with the architect, will be studied and criticized. space appropriate for the efficient and effective LAW AND THE ARTS Legal problems of the arts including structures, copyright/ownership/royalties, contracts, federal/state/community regulations, and taxation will be covered. BUSINESS COMMUNICATION AND RESEARCH DESIGN problem definition and business research design; introduction secondary data, analysis and interpretation; planning and writing business cations, including rhetorical elements and format. Basic elements of to the use of communi SURVEY OF FINANCIAL ACCOUNTING Accounting statements, principles, terminology and procedures. MANAGEMENT OF HUMAN RELATION'S IN ORGANIZATIONS Application of behavioral science theory and research to specific organizational environment and managerial decision-making. cases to improve the SURVEY OF MARKETING A broad view of Basic text breadth of marketing as important to the manager will be considered. supplemented by readings providing some depth as understanding. material is AUDIENCE DEVELOPMENT This course 1. is offered with a well as SIX QUARTERS - different emphasis each quarter: Image This is a somewhat philosophical expanding public introduction to the process of developing and "products" and their appeal to the audiences. An assessment of arts will be the point of departure. 2. Public Media The of public media will be discussed in terms radio, television, and print making news, creating paid advertising, and development of promotion in general. The production and evaluation of news releases, public service an nouncements, advertising and other promotional tools will be covered. -of use - -,- |
