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Show ENVIRONMENTALISM Hunter Gunderson, Lindsey Holloman, Sarah Reeder (Libby Haslam) College of Architecture and Planning Increasingly we are becoming more and more surrounded by rhetoric encouraging us to be "mentally environmental". Yet somehow our environmental situation becomes bleaker with time. It seems that our intentions surrounding environmental issues are becoming diluted with our obsession to broadcast the message to the world. In fact our proclamation of the subject seems to have become the emphasis of environmentalism instead of the environment itself. The machine of environmentalism has begun to mass produce a cause more than a solution through a process of branding, conforming, replicating, and binding society. This destructive process desensitizes society and creates a trend that causes the individual to try to fit in rather than to make a difference. The individual, then, strives primarily to bear the emblem of environmentalism through mediocre means at the destructive cost of the environment. Hunter Gunderson College of Architecture and Planning Lindsey Hollnman College of Architecture and Planning Sarah Re College of Architecture and Planning J |