| OCR Text |
Show USE YOUR ALPHABETICAL DIRECTORY FOR ........ -------- E ffic ie n c y ... IN E V E R Y D A Y B U S IN E S S T R A N S A C T IO N S A c c u r a te names and titles for correspondence C hanges in em ploym ent, ad d ress, etc for up -dating files C om plete M ailing A d d re sse s A c c u r a te co rp o ratio n and com pany names and principal officers including apartm ent numbers Identifies signer of letters, statem ents or checks j j n v z î t i q a t i o n i ... S A V E S T IM E Identifies paym ents on accounts with sam e or similar names A N D C U T S C O S T S Identifies individuals, app licants, etc. V erifies employment H om eow ners identified Show s information about people Show s wife’s name and employment without telephones L o ca te s references and relatives -------- C a iiiin y O iz e c & i... PROTECTS -------- A G A IN S T B A D double-incom e’’ families C H EC K S Identifies the stranger R ev eals possible false statem ents V erifies ad d ress, occup ation , P ro v id es information for employment — Indicates ^ C o C C e c t L o n i ... “ test’’ questions R ECO VER S $ $ $ FR O M U N P A ID A C C O U N T S T r a c e s “ sk ip s,” shows w here now L o c a te s relatives p f l s k i p ” shows I J - 1"*? . i, , • I . , n ica es jo skip, now has and w here em ployed their a d dress and employment L o c a te s form er business associates, friends and others who knew “ skip” (H / i i i . . . ( O L D N .G .'s , D E L I N Q U E N T S A N D "R E T U R N E D A S U N C O L L E C T A B L E '') L o o k up the names in your newly delivered city directory. Changes of address m ay be found. Check for employment. N e w employer m ay provide a co n tact. This should be a standard procedure as soon as you receive your copy erf the new d ty directory. < S a [ e i ... 8 P O W E R F U L S A L E S T O O L W h e re Em p lo y ed ? H ouseholders Indicates earning potential, buying ability O pportunities Identifies business interests Indicates heads of families, Indicates buying pow er of neighborhood Business O w n e r? O fficerW h o ’s who in your com munity? Identifies business associates, additional prospects, leads Business F irm ? C o rp o ratio n ? Princip al O fficers, ow ner, partners m anager, director Show s location of branch offices T y p e of business or services room ers, other adults in family Show s students 18 y r s ., or o v er, members of arm ed forces, retirees M a rrie d ? Single? Show s wife s nam e, middle initial Identifies single adults, A r e B o th H usb and A n d W ife E m ployed ? Identifies double-incom e families Show s when evening call is required P erm its detailed qualification and selection of prospects |
