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Show re 654 CITY DIRECTORY 1. SALES PROMOTION: a. SALES ANALYSIS— Comparing present ec. d. if a given : area with possible maximum business in that area. The Householders’ Directory shows the classes of business located on a street, in office buildings, in sections of the city, ete. In checking up salesmen’s calls on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of prospects : for your goods b. amount of business obtained List of local people (Neighborhood List) within radius of Business location. On a city map, draw each you wish map you street with intersections a) 3. these streets. This will f | «No 1 i a given a circle | i in the circle you have drawn. A give you . you will find the house, or building a 100% list of 4 | the territory desired. Lists of business houses and the professions—The business directory at the end of the book classifies every business and profession according to the nature of the business. Complete lists such as doctors, lawyers, printers, vcarages, auto dealers, furniture stores, contractors, etc., can be found in this classified directory section. Vocational Lists—Such as clerks, stenographers, telephone operators, carpenters, salesmanagers, purchasing agents, laborers, ete. The Run the alphabetical pation of every over alphabetical individual directory in the city. pages—check sons whose occupation is the This will give you a complete entire city. shows marking the | the per- | one wanted for your list. and accurate list for the | | CREDIT: y VERIFYING CUSTOMER’S STATEMENTS AND INFORMATION— INFORMATION ABOUT CUSTOMER. and wife’s name 1s Correct name, address, where employed every individual. for directory alphabetical the in gsiven | holders’ Directory. DETERMINING CHARACTER FOR CREDIT. AND STABILITY This directory gives his present occupation OF APPLICANT and residence. By referring to each yearly edition of the directory for the past few years, it is quickly determined whether the applicant holds the same job and residence, or flits from one job to another After the new directory is deand one residence to another. Never destroy it. You'll livered to you keep the old one on file. find old ones invaluable in checking your past records. | : a ik i) occu- Whether he rents or owns home is usually shown in the Houseec. | to cover in your neighcan obtain the name of In the Householders’ Street Directory correct name of the occupant at each on iy or service. to include the territory borhood list. From the a. b. in LEADS— Determining proper official to approach for sales interview. The alphabetical listing for each business and professional concern, shows the names of the owners, partners or officers. SELECTED DISTRICTS— Determining parts of city best suited for increasing business. The Householders’ Street Directory shows the exact type of business or residences along each street of the ecity—and shows if the occupant of the home is the owner. BUILDING MAILING LISTS AND DIRECT MAIL CAMPAIGNS— 1. 2. USES L (AD i ) | |
