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Show 6 6 C IT Y H D IR E C T O R Y U S E S SA LES PROM OTION: a. SA L E S A N A L Y SIS — Co m p aring p resen t am o unt of b u sin e ss obt ained in a given area w it h p o ssib le m axim um b u sin ess in t h at area- T he H ou se h old ers’ D irectory sh ow s the c la s s e s of b u sin e ss located on a street, in o ffice b u ild in g s^ in sectio n s of the city, etc. In ch eck in g up sa le sm e n ’s ca lls on b u sin e ss in an a ssig n ed ter r i tory the directory p resen ts a p ictu re of how m any p la ces have n ot been reported upon, and sh ow s a ready lis t of p ro sp ects for your good s or service. b. L E A D S— D et erm ining p ro p er o f f icia l to ap p ro ach f o r sa le s in t e r v ie w . The alp h ab etical lis tin g for each b u sin e ss and p ro fessio n a l concern , sh ow s the n am es of the ow ners, p artn ers or officers. c. S E L E C T E D D IS T R IC T S— D et erm in in g p art s of cit y b est suit ed f o r in creasin g b u sin ess. The H ou seh old ers’ Street D irectory sh ow s the exact type o f b u sin ess or resid en ces alon g each street of the city— and sh ow s if the occu p an t of the hom e is the ow ner. d. 2. B U IL D IN G M A IL IN G L ISTS A N D D IR E C T M AIL C A M P A IG N S— Li st o f lo cal people (N eighborhood List ) w ith in a given radius o f B u sin e ss lo cation . On a city m ap, draw a circle to inclu d e the territory you w ish to cover in your n e ig h borhood list. From the map you can obtain the n am e of each street w ith in te r se ctio n s in the circle you have drawn. In the H o u seh old ers’; S treet D irectory you w ill find the correct nam e of the occu p an t at each h ou se, or b u ild in g on th ese streets,. T h is w ill give you a 100%; lis t of the territory desired. 2. Li st s of b u sin ess ho uses and t he p ro f e ssio n s— T he b u si n e ss d irecto ry at th e end of; the book c la s s ifie s every b u si n e ss and p ro fessio n accord in g to the natu re of the b u si n e ss. Com plete lis ts su ch as doctors, law yers, p rin ters, garages, auto dealers, fu rn itu re sto res, con tractors, etc.,; • can be found in th is c la ssifie d directory sectio n . 3. V o cat io nal Li st s— Such as clerks, s te n o g r a p h e d , telep h on e op erators, carp en ters, sa lesm a n a g ers, p u rch a sin g agen ts, laborers, etc. T h e alp h ab etical directory sh ow s the occu|^ pation o f every, individual in the city. Run over the alp h ab etical p a g es— check m ark in g th e p er so n s w h ose occu p ation is. the one w anted for your list. T h is w ill give you a com p lete and accu rate lis t for the en tire city. 1. CREDIT: a. b. c. V E R IF Y IN G CU STO M E R ’S STA TEM ENT S A N D IN F O R M A T IO N — IN F O R M A T IO N A B O U T CU ST O M E R. Correct nam e, address, w here em ployed and w ife ’s nam e is given in the alp h ab etical d irectory for every individual*: W hether he ren ts or owns hom e is u su a lly show n in th e H ou seS h old ers’ D irectory. D E T E R M IN IN G CH AR AC TE R A N D ST ABIL ITY O F A P P L IC A N T FO R C R ED IT . T h is directory gives h is p resen t occu p ation and resid en ce. By referrin g to each yearly edition o f the directory for th e p a st few years, it is quickly determ ined w h eth er the a p p lican t holds the sam e job and resid e n c e ,.o r flits from one job to an oth er and one resid en ce to another. A fter the new d irectory is d ef livered to you keep the old one on file . N ever d estroy it. You’ll find old on es in valu ab le in ch eck in g your p a st record s. (1 9 4 0 ) R. L. P o lk & Co*3 |
