R. L. Polk & Co.'s Salt Lake City (Salt Lake County, Utah) City Directory 1940: including Garfield, Magna, Midvale, Murray, Sandy and all suburbs. Containing an alphabetical directory of business concerns and private citizens, a directory of householders, occupants of office buildings and other business places, including a complete street and avenue guide and much information of a miscellaneous character; also a buyers' guide and a complete classified business directory

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a T h is P u b lication Is T h e P rod u ct o f a M em ber o f c — t h u s a s s u r i n g y o u tK o u l t i m a t e s e r v i c e t h a t s k il l a n d e a r e c a n p r o d u c e in th e w a y o f C ity D ir e c to rie s o r o t h e r r e f e r e n c e m e d ia , a n d p r o v id in g p r o ta c tio n a g a in s t f ra u d u le n t a d v e rtis in g sc h e m e s w h ic h o p e r a te u n d e r th e n a m e o f D ire c to rie s . T h e fo llo w in g “ S ta n d a r d s o f P r a c ti c e ," a d o p te d a t t h e in c e p tio n o f th e A s s o c ia tio n o f N o r th A m e r ic a n D ir e c to r y P u b lis h e rs in 1 8 9 8 , a n d s tr ic tly a d ­ h e r e d t o o v e r t h e y e a r s , i s y o u r g u a r a n t e e o f s a t i s f a c t o r y D i r e c t o r y S e r v ic e . T h e p u b lis h e r o f a D ire c to ry s h o u ld d e d ic a te h is b e s t e ffo rts to th e c a u s e o f b u s in e s s u p lift a n d s o c ia l s e rv ic e , a n d to th is e n d p le d g e s h im s e lf s a s a b u s in e s s a n d so c ia l re f e r e n c e b o o k a n d d ire c to r o f b u y e r a n d s e lle r. 1. T o c o n s i d e r , f ir s t, t h e i n t e r e s t o f th e u se r o f th e b o o k . 5. T o d e c lin e a n y a d v e r tis e m e n t w h ic h h a s a te n d e n c y to m is le a d o r w h ic h d o e s n o t c o n fo rm to b u s in e s s in te g rity . 2. T o s u b s c rib e to a n d w o rk f o r tr u th , h o n e s ty a n d a c c u r a c y in a ll d e p a rtm e n ts . 6 . T o s o lic it s u b s c rip tio n s a n d ad* v e r tis in g s o le ly u p o n t h e m e rits o I t h e p u b lic a tio n s . 3 . T o a v o id c o n fu s in g d u p lic a tio n o f l is tin g s , e n d e a v o r i n g t o c la s s i f y e v e ry c o n c e rn u n d e r th e o n e h e a d ­ in g t h a t b e s t d e s c rib e s it, a n d to t r e a t a d d itio n a l lis tin g s a s a d v e r tis ­ in g , t o b e c h a r g e d f o r a t r e g u l a r ra te s . 7. T o a v o id m is re p re s e n ta tio n b y s ta te m e n t o r in f e r e n c e r e g a rd in g c irc u la tio n , p la c in g th e te s t o f r e f e r ­ e n c e p u b lic ity u p o n its a c c e s s ib ility to s e e k e rs, r a th e r th a n o n th e n u m ­ b e r o f c o p i e s s o ld . 4 . T o in c r e a s e p u b lic k n o w le d g e o f w h a t D ire c to rie s c o n ta in ; to s tu d y p u b lic n e e d s a n d m a k e D ire c ­ to r ie s to s u p p ly th e m ; to re v is e a n d s ta n d a r d iz e m e th o d s a n d c la s s ific a ­ t i o n s , s o t h a t w h a t is w a n t e d m a y b e m o s t e a s ily fo u n d , a n d t h e D ir e c ­ t o r y b e m a d e t o s e rv e its fu lle s t u s e 8 . T o c o -o p e ra te w ith a p p ro v e d o rg a n iz a tio n and in d iv id u a ls en­ g a g e d in c re a tiv e a d v e rtis in g w o rk . 9 . T o a v o id u n f a ir c o m p e titio n . 1 0 . T o d e t e r m i n e w h a t is t h a h ig h e s t a n d la rg e s t fu n c tio n of D ir e c to rie s in p u b lic s e rv ic e , a n d th e n to s tr iv e in e v e r y le g itim a te w a y to p r o m o te t h a t fu n c tio n . £100 Reward w ill be paid by t he Association of North Amerloan Direct ory Publisher« for the arrest and conviction of any person or persons engaged in t he publishing, eolleotlng or canvassing for any fraudulent or fake direct ories. Association of North American Directory Publishers 3 5 4 -3 6 0 4 th A v e . N ew Y o rk C ity (1 9 4 0 ) R. L. P o lk & CO’S