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Publication Type honors thesis
School or College David Eccles School of Business
Department Marketing
Thesis Supervisor Kent L. Granzin
Honors Advisor/Mentor Bruce F. Baird
Creator Johnson, Brian R.
Title A marketing analysis of male and female major and non-major grocery shoppers
Date 1988-06
Year graduated 1988
Description The world we live in is undergoing constant change. Some changes that have attracted a great deal of attention recently in the world of business are the current demographic changes taking place. Two of those trends are the growing elderly population (Tantiwong and Wilton 1985) and the large number of women entering the workplace (Zeithaml 1985) .
Type Text
Publisher University of Utah
Subject Grocery shopping -- United States; Supermarkets -- United States
Language eng
Rights Management (c) Brian R. Johnson
Format Medium application/pdf
ARK ark:/87278/s6bk5gsg
Setname ir_htca
ID 1328888
Reference URL https://collections.lib.utah.edu/ark:/87278/s6bk5gsg

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Title Page 48
Setname ir_htca
ID 1328936
Reference URL https://collections.lib.utah.edu/ark:/87278/s6bk5gsg/1328936