| Publication Type |
honors thesis |
| School or College |
David Eccles School of Business |
| Department |
Marketing |
| Thesis Supervisor |
Kent L. Granzin |
| Honors Advisor/Mentor |
Bruce F. Baird |
| Creator |
Johnson, Brian R. |
| Title |
A marketing analysis of male and female major and non-major grocery shoppers |
| Date |
1988-06 |
| Year graduated |
1988 |
| Description |
The world we live in is undergoing constant change. Some changes that have attracted a great deal of attention recently in the world of business are the current demographic changes taking place. Two of those trends are the growing elderly population (Tantiwong and Wilton 1985) and the large number of women entering the workplace (Zeithaml 1985) . |
| Type |
Text |
| Publisher |
University of Utah |
| Subject |
Grocery shopping -- United States; Supermarkets -- United States |
| Language |
eng |
| Rights Management |
(c) Brian R. Johnson |
| Format Medium |
application/pdf |
| ARK |
ark:/87278/s6bk5gsg |
| Setname |
ir_htca |
| ID |
1328888 |
| Reference URL |
https://collections.lib.utah.edu/ark:/87278/s6bk5gsg |
