| Description |
The purpose of this project is to examine how formal education influences the everyday work of a floral designer. The project is an autoethnography. It focuses mainly on the personal experience of the author, along with interviews and perspectives of the author's co-workers, employers, and experts in the field of floral design education. It encompasses constructivist and experiential methodologies and framework. Through analysis of journaling, personal letters, and interviews, the data indicates that there are three major ways in which floral design education influences the everyday work of a floral designer. They are categorized as follows: 1-basic design and industry skills and knowledge; 2-business skills, professionalism and career advancement; 3-and personal growth and achievement. Recommendations include strong advocacy for the benefits of receiving a formal floral design education, and suggestions for a wealth of future research on the topic of floral design education. |
