| Publication Type |
honors thesis |
| School or College |
David Eccles School of Business |
| Department |
Accounting |
| Thesis Supervisor |
James W. Woolley |
| Honors Advisor/Mentor |
Bruce F. Baird |
| Creator |
Chase, Russell |
| Title |
The scope and impact of marketing in public accounting |
| Date |
1990-08 |
| Year graduated |
1990 |
| Description |
As will be noted later in this paper, small firms today that normally don't market their services as extensively as larger firms are being overrun by the larger firms. An early twentieth century CPA gives us some insight as to why this happens. |
| Type |
Text |
| Publisher |
University of Utah |
| Subject |
Accounting - Marketing |
| Language |
eng |
| Rights Management |
(c) Russell Chase |
| Format Medium |
application/pdf |
| ARK |
ark:/87278/s6c28v4s |
| Setname |
ir_htca |
| ID |
1295560 |
| Reference URL |
https://collections.lib.utah.edu/ark:/87278/s6c28v4s |
