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Publication Type honors thesis
School or College David Eccles School of Business
Department Accounting
Thesis Supervisor James W. Woolley
Honors Advisor/Mentor Bruce F. Baird
Creator Chase, Russell
Title The scope and impact of marketing in public accounting
Date 1990-08
Year graduated 1990
Description As will be noted later in this paper, small firms today that normally don't market their services as extensively as larger firms are being overrun by the larger firms. An early twentieth century CPA gives us some insight as to why this happens.
Type Text
Publisher University of Utah
Subject Accounting - Marketing
Language eng
Rights Management (c) Russell Chase
Format Medium application/pdf
ARK ark:/87278/s6c28v4s
Setname ir_htca
ID 1295560
Reference URL https://collections.lib.utah.edu/ark:/87278/s6c28v4s

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Title Page 79
Setname ir_htca
ID 1295639
Reference URL https://collections.lib.utah.edu/ark:/87278/s6c28v4s/1295639