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Werner, Carol M.; Sansone, Carol; Brown, Barbara B. | Guided group discussion and attitude change: the roles of normative and informational influence | Group discussion has effectively changed attitudes and behaviors compared to individually-targeted messages (Lewin, 1952; Werner, 2003). This study examines the roles of normative and informational social influence in this effect. High school students heard a message about replacing toxic products w... | Elaboration likelihood model; ELM; Waste reduction; Sustainability; Household hazardous waste; HHW; Toxic waste; Nontoxic alternatives; Group discussion | 2008-03 |
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