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White, Paul H. | Validation, persuasion and recycling: capitalizing on the social ecology of newspaper use. | Two experiments used clinical validation to increase scrutiny of messages posted in public settings. The first experiment used a 2 (validation: no/yes) × 2 (persuasion: none/"it is important") factorial design to develop messages about newspaper recycling. The prompt (no validation/no persuasion) h... | Recycling; Social Ecology; Newspapers; Social psychology | 2004-09 |
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