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| Creator | Title | Description | Subject | Date | ||
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Narvaez, Marina Lee and Kizer, Sandy | Showcasing College-funded databases: collaborations between College of Business and Business Librarian | College of Business (Walton) subscribes to 30+ databases through individual subscriptions only available to Walton community • Immediate need is to make resources visible and accessible to Walton community through website • Walton IT Director initiative of making Walton Database Website • Busi... | evidence based collection development; business resources; assessment; business librarian | 2023 |
| 2 |
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Ramachandran, Vandana | Clicks to conversion: the value of product information and price incentives | This study uses clickstream data obtained from a large online durable goods retailer to examine how different types of information - product-related and price-related information provided by retailers - impact purchase-related outcomes for consumers. Using mixture-modeling techniques to analyze late... | 2010-01-01 | |
| 3 |
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Ramachandran, Vandana | Weekend effect in internet search advertising | This paper examines whether Internet search advertising exhibits a weekend effect, a substantial difference in the effectiveness of ad spending on weekends vs on weekdays. We employ a data set from a major hotel chain, consisting of daily spending on search ads for 13 months, across three search eng... | 2012-01-01 | |
| 4 |
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Schaefer, Scott; Hayes, Rachel | CEO pay and the Lake Wobegon effect | In this paper, we propose a new explanation for the recent increase in CEO pay at US firms. Our explanation, which is based on asymmetric information in financial markets, is motivated by a recent observation made by former DuPont CEO Edward S. Woolard, Jr.: "The main reason (CEO) compensation incre... | Business; Income; Compensation; Corporate Business | 2007-02-28 |
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