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| Creator | Title | Description | Subject | Date | ||
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Kehr, David | Abnormal Stock Returns and Venture Capital Funding Event Study of Six Down Round Venture Capital Funding Announcement Dates | This paper analyzes the reaction of stock prices to the announcement of a round of financing raised by a venture capital-backed firm at a valuation lower than in a previous round. The event study is performed to analyze short-term stock price reactions prior to and following the announcement of a do... | 2018 | |
| 2 |
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Kiel, Drew | How branding influences our willingness to pay for necessity products | Though marketing has existed in one manner or another for the duration of human history, the field has only seen strong development since the beginning of the 20th century. Marketing is now an inescapable part of everyday life and companies across every industry advertise of to us as potential custo... | 2021 | |
| 3 |
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Russell, Sloan | Changing brand perception: Changing university students' attitude toward a company and enabling a talented recruiting pool | Students often participate in internships to gain real-world experience before entering the workforce. This proves beneficial to students, allowing them to apply the skills they learned via higher education and develop problem-solving abilities, while employers find internships allow them to recruit... | Business education (Internship); Marketing | 2015-04 |
| 4 |
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Bacon, Brandon Todd | Healthcare culture and the innovation climate of the Salt Lake Valley | Healthcare innovation has become an important issue over the past ten years in the health industry. However, consistently fostering the development and integration of new ideas and technologies into healthcare often runs counter to long held organizational norms and values. Many healthcare systems b... | Medical care - Utah - Salt Lake Valley; Organization change - Utah - Salt Lake City | 2013-05 |
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