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1 Jin, ZhaoHow is the company's stock risk associated with its demand elasticity?I examine a sample of 20 companies to see if individual total stock risk is associated with its product or service demand elasticity. My evidence is consistent with my first hypothesis that elastic firms' stock prices are more strongly affected by the changes in the input cost than are inelastic fir...Elasticity (Economics); Risk; Stocks; Stock risk2014-05
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