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1 White, Paul H.Validation, persuasion and recycling: capitalizing on the social ecology of newspaper use.Two experiments used clinical validation to increase scrutiny of messages posted in public settings. The first experiment used a 2 (validation: no/yes) × 2 (persuasion: none/"it is important") factorial design to develop messages about newspaper recycling. The prompt (no validation/no persuasion) h...Recycling; Social Ecology; Newspapers; Social psychology2004-09
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