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| Creator | Title | Description | Subject | Date | ||
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Frank, Monet | Antecedents to Social Media Influencer Effectiventess | Marketing is extremely susceptible to shifts within industry techniques, consumer receptivity, and general trends within the consumer-based world in which we live. It is therefore vital for businesses and their marketing applications to respond to the everchanging dynamics within the industry in ord... | 2020 | |
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Tibolla, tyler | Gendered differences in advertisting | A growing number of consumers find it important that companies take a stand on social issues and begin to support those businesses more who align with their personal views. If corporations continue to ignore large percentages of the population, they cannot meet the needs of those consumers. There is... | 2022 | |
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Kiel, Drew | How branding influences our willingness to pay for necessity products | Though marketing has existed in one manner or another for the duration of human history, the field has only seen strong development since the beginning of the 20th century. Marketing is now an inescapable part of everyday life and companies across every industry advertise of to us as potential custo... | 2021 | |
| 4 |
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Guzman, Kristina | How personal characteristic influence shopping habits post covid-19 | The pandemic altered the way of life permanently for people around the world, coining the phrase, "new normal," as we adjust to post-pandemic life. For my honors thesis, I chose to focus on consumer behavior changes associated with this "new normal." Specifically, I studied the impact of various for... | 2023 | |
| 5 |
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Terry, Anna | How social media influencers affect consumer's willingness to pay and their idealized self | While influencer marketing first dated back to the Gladiators in Ancient Rome and has been utilized to sell products in the modern era since 1890, the term "influencer" has gained new life with the rise of social media. Through continually exhibiting their lifestyle, Influencers earn a living by cul... | 2022 | |
| 6 |
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Brown, Athena | The impact of social media on behaviors and attitudes toward television advertsiing | Since the year 2000, the average attention span has dropped from 12 seconds to eight seconds (Microsoft, 2015). This weakened ability to focus may be the result of an increased use of social media by today's society. On social media platforms, the content shared is mainly short-form content, meaning... | 2023 | |
| 7 |
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Stastny, Daesha | The relationship between fashion advertising preferences and personal style | Since 2016, Instagram has been widely accepted as an advertising platform. As opposed to traditional advertising, Instagram advertising allows brands to control every step of the advertising process, resulting in better targeted ads. Consequently, Instagram advertising, with its display ads and stor... | 2021 | |
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Harris, Maxene | Targeting generational segmentations in advertisements through psychoraphic attributes: the coca-cola company | Millennials have become the largest segment of consumers in the United States as of 2019, surpassing the Baby Boomer generation by over half a million people. Generation Z, while not as large in size, has become a driving influence in targeted marketing segmentation because of how influential their ... | 2021 |
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