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| Creator | Title | Description | Subject | Date | ||
|---|---|---|---|---|---|---|
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Wachter, Kira | Career Immersion Prior to Graduation: an Analysis o the Efficacy of Student Marketing Agencies | Modern college graduates are faced with a hiring paradox: employers are more willing to hire workers with experience, but college graduates lack professional experience when they graduate. Many educational disciplines encourage experiential work as a solution to this problem. In the marketing indust... | 2017 | |
| 2 |
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Russell, Sloan | Changing brand perception: Changing university students' attitude toward a company and enabling a talented recruiting pool | Students often participate in internships to gain real-world experience before entering the workforce. This proves beneficial to students, allowing them to apply the skills they learned via higher education and develop problem-solving abilities, while employers find internships allow them to recruit... | Business education (Internship); Marketing | 2015-04 |
| 3 |
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Balagopal, Namisha | Consumer purchasing & behavior: A consideration of the combined influence of culture & conformity on consumer decisions | Formerly, management has been able to understand their consumers simply through the experience of selling and purchasing. However, current growth trends of various industries, firms, and world markets have removed decisions makers from having direct contact with consumers. Firms now highly depend on... | Consumer behavior | 2014-12 |
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