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Harris, Maxene | Targeting generational segmentations in advertisements through psychoraphic attributes: the coca-cola company | Millennials have become the largest segment of consumers in the United States as of 2019, surpassing the Baby Boomer generation by over half a million people. Generation Z, while not as large in size, has become a driving influence in targeted marketing segmentation because of how influential their ... | 2021 |
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