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| Creator | Title | Description | Subject | Date | ||
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Terry, Anna | How social media influencers affect consumer's willingness to pay and their idealized self | While influencer marketing first dated back to the Gladiators in Ancient Rome and has been utilized to sell products in the modern era since 1890, the term "influencer" has gained new life with the rise of social media. Through continually exhibiting their lifestyle, Influencers earn a living by cul... | 2022 | |
| 2 |
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Guzman, Kristina | How personal characteristic influence shopping habits post covid-19 | The pandemic altered the way of life permanently for people around the world, coining the phrase, "new normal," as we adjust to post-pandemic life. For my honors thesis, I chose to focus on consumer behavior changes associated with this "new normal." Specifically, I studied the impact of various for... | 2023 | |
| 3 |
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Kiel, Drew | How branding influences our willingness to pay for necessity products | Though marketing has existed in one manner or another for the duration of human history, the field has only seen strong development since the beginning of the 20th century. Marketing is now an inescapable part of everyday life and companies across every industry advertise of to us as potential custo... | 2021 | |
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Reiss, Elizabeth | Digital Marketing in the 21st Century: the Evolution of the Department of Marketing at the University of Utah | The world of marketing has transformed significantly over the last few decades. Specifically, digital marketing has completely changed the industry in the 21st century. Digital marketing can be explained as "the marketing of products or services using digital technologies, mainly on the Internet, bu... | 2018 | |
| 5 |
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Wachter, Kira | Career Immersion Prior to Graduation: an Analysis o the Efficacy of Student Marketing Agencies | Modern college graduates are faced with a hiring paradox: employers are more willing to hire workers with experience, but college graduates lack professional experience when they graduate. Many educational disciplines encourage experiential work as a solution to this problem. In the marketing indust... | 2017 |
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