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| Creator | Title | Description | Subject | Date | ||
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Kiel, Drew | How branding influences our willingness to pay for necessity products | Though marketing has existed in one manner or another for the duration of human history, the field has only seen strong development since the beginning of the 20th century. Marketing is now an inescapable part of everyday life and companies across every industry advertise of to us as potential custo... | 2021 | |
| 2 |
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Russell, Sloan | Changing brand perception: Changing university students' attitude toward a company and enabling a talented recruiting pool | Students often participate in internships to gain real-world experience before entering the workforce. This proves beneficial to students, allowing them to apply the skills they learned via higher education and develop problem-solving abilities, while employers find internships allow them to recruit... | Business education (Internship); Marketing | 2015-04 |
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