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| Creator | Title | Description | Subject | Date | ||
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Terry, Anna | How social media influencers affect consumer's willingness to pay and their idealized self | While influencer marketing first dated back to the Gladiators in Ancient Rome and has been utilized to sell products in the modern era since 1890, the term "influencer" has gained new life with the rise of social media. Through continually exhibiting their lifestyle, Influencers earn a living by cul... | 2022 | |
| 2 |
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Balagopal, Namisha | Consumer purchasing & behavior: A consideration of the combined influence of culture & conformity on consumer decisions | Formerly, management has been able to understand their consumers simply through the experience of selling and purchasing. However, current growth trends of various industries, firms, and world markets have removed decisions makers from having direct contact with consumers. Firms now highly depend on... | Consumer behavior | 2014-12 |
| 3 |
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Brown, Athena | The impact of social media on behaviors and attitudes toward television advertsiing | Since the year 2000, the average attention span has dropped from 12 seconds to eight seconds (Microsoft, 2015). This weakened ability to focus may be the result of an increased use of social media by today's society. On social media platforms, the content shared is mainly short-form content, meaning... | 2023 | |
| 4 |
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Wachter, Kira | Career Immersion Prior to Graduation: an Analysis o the Efficacy of Student Marketing Agencies | Modern college graduates are faced with a hiring paradox: employers are more willing to hire workers with experience, but college graduates lack professional experience when they graduate. Many educational disciplines encourage experiential work as a solution to this problem. In the marketing indust... | 2017 |
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