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Tibolla, tyler | Gendered differences in advertisting | A growing number of consumers find it important that companies take a stand on social issues and begin to support those businesses more who align with their personal views. If corporations continue to ignore large percentages of the population, they cannot meet the needs of those consumers. There is... | 2022 | |
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Frank, Monet | Antecedents to Social Media Influencer Effectiventess | Marketing is extremely susceptible to shifts within industry techniques, consumer receptivity, and general trends within the consumer-based world in which we live. It is therefore vital for businesses and their marketing applications to respond to the everchanging dynamics within the industry in ord... | 2020 |
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