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| Creator | Title | Description | Subject | Date | ||
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Kiel, Drew | How branding influences our willingness to pay for necessity products | Though marketing has existed in one manner or another for the duration of human history, the field has only seen strong development since the beginning of the 20th century. Marketing is now an inescapable part of everyday life and companies across every industry advertise of to us as potential custo... | 2021 | |
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Reiss, Elizabeth | Digital Marketing in the 21st Century: the Evolution of the Department of Marketing at the University of Utah | The world of marketing has transformed significantly over the last few decades. Specifically, digital marketing has completely changed the industry in the 21st century. Digital marketing can be explained as "the marketing of products or services using digital technologies, mainly on the Internet, bu... | 2018 | |
| 3 |
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Terry, Anna | How social media influencers affect consumer's willingness to pay and their idealized self | While influencer marketing first dated back to the Gladiators in Ancient Rome and has been utilized to sell products in the modern era since 1890, the term "influencer" has gained new life with the rise of social media. Through continually exhibiting their lifestyle, Influencers earn a living by cul... | 2022 | |
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Harris, Maxene | Targeting generational segmentations in advertisements through psychoraphic attributes: the coca-cola company | Millennials have become the largest segment of consumers in the United States as of 2019, surpassing the Baby Boomer generation by over half a million people. Generation Z, while not as large in size, has become a driving influence in targeted marketing segmentation because of how influential their ... | 2021 | |
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Tibolla, tyler | Gendered differences in advertisting | A growing number of consumers find it important that companies take a stand on social issues and begin to support those businesses more who align with their personal views. If corporations continue to ignore large percentages of the population, they cannot meet the needs of those consumers. There is... | 2022 | |
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Balagopal, Namisha | Consumer purchasing & behavior: A consideration of the combined influence of culture & conformity on consumer decisions | Formerly, management has been able to understand their consumers simply through the experience of selling and purchasing. However, current growth trends of various industries, firms, and world markets have removed decisions makers from having direct contact with consumers. Firms now highly depend on... | Consumer behavior | 2014-12 |
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Stastny, Daesha | The relationship between fashion advertising preferences and personal style | Since 2016, Instagram has been widely accepted as an advertising platform. As opposed to traditional advertising, Instagram advertising allows brands to control every step of the advertising process, resulting in better targeted ads. Consequently, Instagram advertising, with its display ads and stor... | 2021 |
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