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Reiss, Elizabeth | Digital Marketing in the 21st Century: the Evolution of the Department of Marketing at the University of Utah | The world of marketing has transformed significantly over the last few decades. Specifically, digital marketing has completely changed the industry in the 21st century. Digital marketing can be explained as "the marketing of products or services using digital technologies, mainly on the Internet, bu... | 2018 | |
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Brown, Athena | The impact of social media on behaviors and attitudes toward television advertsiing | Since the year 2000, the average attention span has dropped from 12 seconds to eight seconds (Microsoft, 2015). This weakened ability to focus may be the result of an increased use of social media by today's society. On social media platforms, the content shared is mainly short-form content, meaning... | 2023 | |
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Stastny, Daesha | The relationship between fashion advertising preferences and personal style | Since 2016, Instagram has been widely accepted as an advertising platform. As opposed to traditional advertising, Instagram advertising allows brands to control every step of the advertising process, resulting in better targeted ads. Consequently, Instagram advertising, with its display ads and stor... | 2021 |
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